You know what kind of copywriter scares me?
One that doesn’t ask any questions.
Before I start a project there are 10 questions I ALWAYS have answered before I start. And over the next few weeks I’m going to be writing about these questions and why I think they’re so important.
I’ll probably address question #1 Monday. For a sneak peak, here’s the question:
“1) Are there any competing sales letters you like that I should see?”
Can you guess why I think it’s so important?