Do You Know What Type Of Copywriter Scares Me?

You know what kind of copywriter scares me?

One that doesn’t ask any questions.  

Before I start a project there are 10 questions I ALWAYS have answered before I start.  And over the next few weeks I’m going to be writing about these questions and why I think they’re so important.

I’ll probably address question #1 Monday.  For a sneak peak, here’s the question:

“1) Are there any competing sales letters you like that I should see?”

Can you guess why I think it’s so important?

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