Category Archives: Tips For Doers

WOAH! What The Freck Did They Say?

Yesterday’s post on banning refunders got several positive responses. It also got some serious criticism. Mostly from an Internet marketing forum (where it’s to be expected). Some of these people were outright angry with me. Let’s see what they had to say. Looks like you’re another Brausch disciple with this attitude towards customers: “Just give […]

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How To Handle Refunders… Ban Them!

I think I’m a great customer. If I do say so myself (and apparently I do). I’ve been buying information products for at least 7 years. And I can’t recall even one time asking for a refund. Even when it turns out I already know much of the content inside the report… Even the time […]

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Stop Assuming So Much

In copywriting, assumptions can end up costing you a lot of money. That’s not good. In my latest report with Michel Fortin, Tapping Michel Fortin’s Brain: Volume 2, he discusses an interesting test result he couldn’t figure out. An unprofessional picture of the product creator was generating more sales than a professional picture. This shocked […]

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