Category Archives: Copywriting Tips

Killer Advice From Michel Fortin…

Michel Fortin has answered Edward’s question! Here it is… Question: “How do you get inside the head of the prospect?” And I’ll try and make it more specific by saying, what’s a quick overview of your methodology for discovering the conversation in the prospect’s mind? I just posted a blog post today, “How to Target Your […]

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Powerful Tools For Getting To Know Your Target Market…

One lesson I learned the hard way about writing copy is… you MUST know your market. And I’m still getting better at joining the “conversation in their mind.” Lately I’ve been testing different techniques for researching what’s going on inside the ideal customer’s head. And I’ll share a couple with you even though I planned […]

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Why English Majors Write Terrible Copy

Back in my school days, I often got marked down for not using proper grammar. It started in high school, but College was even worse. Not because of higher standards, but because my English Professors were usually angry that their novels weren’t getting published and took it out on the students. Some of the things […]

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When Saying Nothing Converts Best…

James Brausch recommends testing each paragraph of your copy vs. a blank variable. This will help to see which paragraphs help to make the sale and which hurt. This can be difficult with traditional sales letters, but it’s very easy to do with bullets. I’m testing bullets right now on one campaign. For the test I […]

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When In Doubt, Use This “Old Faithful” Template

I’ve seen a lot of headlines lately that are tryin’ real hard to imitate successful headlines. But they’re not cutting it. Often they pick a successful headline Template and insert their product’s details. Which is a great idea… …but you need to make sure you understand the headline Template first. Take this great headline…   “They Laughed When I Sat Down […]

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Michel Fortin Recommends Testing Big

 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always: When I think about elements to test and that convert the best, the two most important ones are the headline and the offer. But other than that, I think of the AIDA formula. That is, anything that helps to […]

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Copywriting Q&A Answer Time

1. What are all the variables you test for in headlines? Interesting question! When testing headlines I test the format and then usually wildly different text. For example I don’t want to test “Discover The Secret To Losing Weight” against “How To Lose Weight.” While that may be a valid test, you’re more likely to […]

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Warning: Scantily Clad Women

Warning: The link below contains images of scantily clad women, sexual messages and dozens of free lessons in effective headline writing. Click at your own risk and reward: http://www.magazine-agent.com/cosmopolitan/covers

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Muvar Tip: Using Bullets

Martin Russell recently asked me this question… Is there a way (for Muvar to test) the type of bullet for the page and have all bullets show up with that one look? It was partly in response to James Brausch’s post about Bullets. James noticed that putting bullets in front of many of his sentences improved response. Martin wants to […]

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Top 100 Sites

Michel Fortin once told me that if one of his sales letters bombs, 99% of the time it was because he didn’t understand the market well enough. And since Michel is really good at understanding markets, his sales letters are almost always successful. One way to get to know the market you’re writing for is to […]

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