Category Archives: Copywriting Heads Up
My Copywriting Questionnaire, Question #10
In the last entry we talked a lot about believability and proof. And we mentioned testimonials. Testimonials are a huge source of proof. Hence the last question in my questionnaire. 10) Finally, send me every testimonial you got! With most clients who have an established product, this isn’t a problem. They usually have been collecting […]
My Copywriting Questionnaire, Question #9
My first thought was, “Woah, that’s a good question.” A top Internet marketing guru was interviewing me before deciding to hire me. He hit me with a seemingly simple question… that still stopped me in my tracks. It went something like this… “What’s the most important component of writing copy?” Woah. I’d honestly never thought […]
My Copywriting Questionnaire, Question #8
Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer. Price points are easy to come up with. The headline takes a lot of work… but that’ll come from my research. The offer is something you need to team up and strategize with […]
I Got To Interview Ryan Healy!
That was a close one. Remember when I lost all my blog posts last month? Well I tried to get as many of the valuable posts back as I could from Google’s cache. One post that I didn’t find the first time around was an awesome interview I did with Ryan Healy. I was reminded […]
My Copywriting Questionnaire, Questions #2 and #3
When writing copy, you’re not selling a product/service so much as you’re selling a solution. A solution that solves a problem or fulfills a desire. So instead of asking something silly like, “What’s your product?”, I ask about the major benefit. And that’s question #2 on my questionnaire: “2) In one or two sentences only, […]
My Copywriting Questionnaire, Question #1
The sales letter was good. It was more than good, it rocked. Michel Fortin was my copywriting coach at the time, he didn’t have anything to add. It was ready to give to the client. The client was a big name guru you’ve probably heard of. And he hated it. He changed it quite a […]
Awesome Copywriting Advice From Michel Fortin
My favorite excerpt from this blog entry: The biggest error that most people commit when they write copy is that they try to be clever, trying to ‘WOW’ people with every sentence. Check it out: http://blog.onecoach.com/2008/12/09/how-to-sell-in-print-the-secret-of-writing-killer-copy/
Do You Know What Type Of Copywriter Scares Me?
You know what kind of copywriter scares me? One that doesn’t ask any questions. Before I start a project there are 10 questions I ALWAYS have answered before I start. And over the next few weeks I’m going to be writing about these questions and why I think they’re so important. I’ll probably address […]
Copywriting Q&A Answer Time
1. What are all the variables you test for in headlines? Interesting question! When testing headlines I test the format and then usually wildly different text. For example I don’t want to test “Discover The Secret To Losing Weight” against “How To Lose Weight.” While that may be a valid test, you’re more likely to […]
How Good Of Copywriter Am I?
Clients are often nervous before hiring a copywriter for the first time. We’re not cheap. I told you before that the lowest I write a sales letter for is $3,000.00. (Except for mini-letters.) Sometimes I quote as high as $6,000.00. And that’s before any add ons, like autoresponders or promotional emails. Typically, I write for […]