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Monthly Archives: December 2008

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Going Mobile

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I’m making some more switches to my business to make it more mobile. Coinciding with the death of my laptop, I’ve decided to make an extra effort to make all of my business files accessible from the web. And preferably in more than one place. This way if my laptop suddenly shuts down on me, is […]

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? ? ? ? ? ? Posted in Business Tips, Me, Tips For Doers ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Life Changing Albums

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I’m a big music fan, but sometimes I’m a little behind the times. Seth Godin recently posted about stumbling across a collection of albums he had never heard of before… and decided that even though he was an avid album collector, it just wasn’t worth his time to try any of them out. It’d cost much more […]

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? ? ? ? ? ? Posted in Me ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Life Changing Albums ? ? ? ? ? ? ? ? ? ? ?
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How I’ve Boosted My Announcement List Sign Up Rate

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Lately I’ve been focusing on increasing the sign up rate for my announcement list. And I’ve been less interested in getting people to subscribe to my RSS feed. James Brausch gave me the idea when he had to switch domains for his blog. He moved from “.com” to a “.org.” With RSS subscribers, you wouldn’t be […]

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? ? ? ? ? ? Posted in Business Tips, Internet Advertising Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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When In Doubt, Use This “Old Faithful” Template

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I’ve seen a lot of headlines lately that are tryin’ real hard to imitate successful headlines. But they’re not cutting it. Often they pick a successful headline Template and insert their product’s details. Which is a great idea… …but you need to make sure you understand the headline Template first. Take this great headline…   “They Laughed When I Sat Down […]

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? ? ? ? ? ? Posted in Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Positive Thinking Is Worth Less…

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I never thought I’d be making this post. I credit my attitude with much of my success. When people told me I had to go to college to make sure I got a good job, I laughed. When people told me I’d never make money working online, I pressed on. Now I’ve worked 4 years […]

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? ? ? ? ? ? Posted in Me ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Positive Thinking Is Worth Less… ? ? ? ? ? ? ? ? ? ? ?
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Free Mind Mapping Tool

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I downloaded this quite some time ago on a tip from a multivariate testing expert. I just started using it after I got back from the cruise, but it’s fantastic (and free). http://freemind.sourceforge.net/wiki/index.php/Main_Page

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? ? ? ? ? ? Posted in Business Resources ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Free Mind Mapping Tool ? ? ? ? ? ? ? ? ? ? ?
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Michel Fortin Recommends Testing Big

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 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always: When I think about elements to test and that convert the best, the two most important ones are the headline and the offer. But other than that, I think of the AIDA formula. That is, anything that helps to […]

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? ? ? ? ? ? Posted in Business Tips, Copywriting Tips, Internet Advertising Tips, Multivariate Testing ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Michel Fortin Recommends Testing Big ? ? ? ? ? ? ? ? ? ? ?
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3 Quick Ways To Judge Your New Product Idea

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Raise your hand if you’ve ever come up with a product that was a dud… If you’ve ever created a product, there’s a good chance you’ve made one that couldn’t sell. People who are just beginning their business pursuits often forget to check if there’s a market for their “hot idea” before they create the […]

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? ? ? ? ? ? Posted in Business Resources, Business Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Copywriting Q&A Answer Time

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1. What are all the variables you test for in headlines? Interesting question! When testing headlines I test the format and then usually wildly different text. For example I don’t want to test “Discover The Secret To Losing Weight” against “How To Lose Weight.” While that may be a valid test, you’re more likely to […]

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Warning: Scantily Clad Women

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Warning: The link below contains images of scantily clad women, sexual messages and dozens of free lessons in effective headline writing. Click at your own risk and reward: http://www.magazine-agent.com/cosmopolitan/covers

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? ? ? ? ? ? Posted in Copywriting Resources, Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Warning: Scantily Clad Women ? ? ? ? ? ? ? ? ? ? ?
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