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Monthly Archives: December 2008

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Merry Christmas

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 25, 2008 ? ? ? ? ? ? ? ? ? ? ?
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? ? ? ? ? ? Posted in Me ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Merry Christmas ? ? ? ? ? ? ? ? ? ? ?
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Merry Christmas Eve

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 24, 2008 ? ? ? ? ? ? ? ? ? ? ?
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? ? ? ? ? ? Posted in Me ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Merry Christmas Eve ? ? ? ? ? ? ? ? ? ? ?
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My Copywriting Questionnaire, Question #8

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 23, 2008 ? ? ? ? ? ? ? ? ? ? ?
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Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer. Price points are easy to come up with. The headline takes a lot of work… but that’ll come from my research. The offer is something you need to team up and strategize with […]

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on My Copywriting Questionnaire, Question #8 ? ? ? ? ? ? ? ? ? ? ?
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My Copywriting Questionnaire, Question #7

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 22, 2008 ? ? ? ? ? ? ? ? ? ? ?
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What do beginning copywriter’s forget to think about that can destroy their online sales? Where the visitor is coming from! Question #7 from my copywriting questionnaire is… “7) a. Where is your traffic coming from? (Please be very specific) “b. If you’re targeting specific keywords, what are they?” How is the client planning on getting […]

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? ? ? ? ? ? Posted in Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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I Got To Interview Ryan Healy!

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 18, 2008 ? ? ? ? ? ? ? ? ? ? ?
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That was a close one. Remember when I lost all my blog posts last month? Well I tried to get as many of the valuable posts back as I could from Google’s cache. One post that I didn’t find the first time around was an awesome interview I did with Ryan Healy. I was reminded […]

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 2 Comments ? ? ? ? ? ? ? ? ? ? ?
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My Copywriting Questionnaire, Questions #4, #5 and #6

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 17, 2008 ? ? ? ? ? ? ? ? ? ? ?
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Ever seen the spy movie “Cloak and Dagger” with Henry Thomas? Great movie, one of my favorites from my childhood. Sometimes when I call my sister’s cell phone and she answers, I shout, “Lady Ace, Lady Ace, Come in Lady Ace!” Guess you had to see it… …in any case. I bring it up because […]

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? ? ? ? ? ? Posted in Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on My Copywriting Questionnaire, Questions #4, #5 and #6 ? ? ? ? ? ? ? ? ? ? ?
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My Copywriting Questionnaire, Questions #2 and #3

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 16, 2008 ? ? ? ? ? ? ? ? ? ? ?
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When writing copy, you’re not selling a product/service so much as you’re selling a solution.  A solution that solves a problem or fulfills a desire. So instead of asking something silly like, “What’s your product?”, I ask about the major benefit.  And that’s question #2 on my questionnaire: “2) In one or two sentences only, […]

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on My Copywriting Questionnaire, Questions #2 and #3 ? ? ? ? ? ? ? ? ? ? ?
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The Best Way To Contact Me…

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 15, 2008 ? ? ? ? ? ? ? ? ? ? ?
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What’s the best way to get a hold of me? Two ways… If you want to talk to me about a copywriting project, fill out an application at http://www.copyproductions.com. I’ll respond ASAP by email. Otherwise, just comment on a post here at the blog. That’s the most appropriate way to chit chat with me. An […]

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? ? ? ? ? ? Posted in Housekeeping ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on The Best Way To Contact Me… ? ? ? ? ? ? ? ? ? ? ?
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My Copywriting Questionnaire, Question #1

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 15, 2008 ? ? ? ? ? ? ? ? ? ? ?
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The sales letter was good.  It was more than good, it rocked. Michel Fortin was my copywriting coach at the time, he didn’t have anything to add.  It was ready to give to the client. The client was a big name guru you’ve probably heard of. And he hated it.  He changed it quite a […]

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 4 Comments ? ? ? ? ? ? ? ? ? ? ?
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Awesome Copywriting Advice From Michel Fortin

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? December 12, 2008 ? ? ? ? ? ? ? ? ? ? ?
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My favorite excerpt from this blog entry: The biggest error that most people commit when they write copy is that they try to be clever, trying to ‘WOW’ people with every sentence. Check it out: http://blog.onecoach.com/2008/12/09/how-to-sell-in-print-the-secret-of-writing-killer-copy/

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? ? ? ? ? ? Posted in Copywriting Heads Up, Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Awesome Copywriting Advice From Michel Fortin ? ? ? ? ? ? ? ? ? ? ?
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