Monthly Archives: November 2008
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? ? ? ? Free A/B Split Test Software
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? ? ? ? ? I gave away a free gift a couple days ago to anyone who was on my list. But did you know that I automatically give anyone who signs up for the announcement list on the right access to my Split Test software? You can read more about the software here… http://www.easysplittest.com
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? ? ? ? ? ? Posted in Copywriting Resources
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? ? ? ? The Mathematics Of Testing Your Sales Copy
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? ? ? ? ? Do you Split Test or use multivariate testing on your sales copy? Most people don’t, but that’s a terrible thing. Let’s take a look at some numbers. Let’s say you’re using google adwords to get traffic to a squeeze page. The squeeze page asks for the visitor’s email address before taking them to the sales […]
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? ? ? ? ? ? Posted in Business Tips, Copywriting Tips, Internet Advertising Tips, Multivariate Testing
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? ? ? ? EarthClassMail.com
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? ? ? ? ? I’m 25 and am trying not to “settle down.” Most people I know think the only rational thing to do is get married, buy a house and live there the rest of your life. These are also the people who told me I’d never find a good job unless I went to college. (And they […]
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? ? ? ? ? ? Posted in Housekeeping
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? ? ? ? Thomas Sowell: Economic Facts And Fallacies
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? ? ? ? ? I mentioned my favorite economist, Thomas Sowell, in my last blog post. I actually wrote that blog post on Sunday, so it was a surprise to see an email from Amazon.com this morning (Wednesday) with “Thomas Sowell” in the subject. Turns out his new book, “Economic Facts And Fallacies” is now available on Amazon. It’s […]
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? ? ? ? ? ? Posted in Me
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? ? ? ? Rebecca Dean Goes Nuts In Japan… I Hear It All Go Down!
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? ? ? ? ? Many of you know that I’m training my sister, Rebecca at MissCopy.com to write copy. Her training is coming along nicely and she has also become a big fan of my copy consultant, Michel Fortin. She reads his blog regularly and will often argue about my criticism’s of her work using lines she takes from […]
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? ? ? ? ? ? Posted in Housekeeping
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? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Rebecca Dean Goes Nuts In Japan… I Hear It All Go Down!
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? ? ? ? Price Testing
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? ? ? ? ? $97, $95, $100. Three different prices that aren’t too far apart in dollar amount, but can have a large effect on the dollar amount in your bank account. The truth is, the actual price of your product is a major testing factor. Those 3 different prices above may swing the number of sales you get […]
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? ? ? ? ? ? Posted in Business Tips, Copywriting Tips, Internet Advertising Tips, Multivariate Testing
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? ? ? ? Recommended Copywriting Book: Maria Veloso
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? ? ? ? ? I purchased “Web Copy That Sells” by Maria Veloso before I moved, but just started reading it last night. It was recommended to me by my copy coach, Michel Fortin. I’ve only read the first chapter, but I already picked a few tips (that made it into the copy I was working on today). I’ll […]
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? ? ? ? ? ? Posted in Copywriting Resources, Internet Advertising Resources
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? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Recommended Copywriting Book: Maria Veloso
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? ? ? ? 3 Quick Rules For Writing A PS
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? ? ? ? ? I’ve done countless copy critiques in the last several months. One thing I always seem to need to address (besides scarcity) is the “PS” section. Many times it seems like people just go through the motions because they see everyone else uses a PS. So they get to the end of the letter and say […]
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? ? ? ? ? ? Posted in Copywriting Tips
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? ? ? ? How To Find JV Partners
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? ? ? ? ? Hi guys, A free gift for you today… In 2002 I set out to write an ebook based on this premise. I wanted to ask successful business people, if they lost their list and all their resources, how would they build up their business. Since then, that model for an ebook has been copied several […]
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? ? ? ? ? ? Posted in Business Resources, Internet Advertising Resources
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? ? ? Rachel Rofe Is Driving Me Bonkers
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? ? ? ? ? This week I’ve spending a lot of time getting caught up on blog technology, social bookmarking and other things that have had me surfing the net a lot. One blog I’ve been reading recently is from Rachel Rofe. Apparently she’s the resource QUEEN. I should have known from her product, Top Secret Riches, that she […]
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? ? ? ? ? ? Posted in Business Resources, Copywriting Resources, Internet Advertising Resources
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