Monthly Archives: November 2008
? ? ? ? ? ? ? ? ? ? ? ? ? ?Should You Use A P.S. In Your Sales Letter?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Aspiring copywriters, you’re getting it wrong! The P.S. is a widely known tactic when writing a sales letter. I’ve done countless copy critiques for product owners who write their own copy… and they almost always have a P.S. What that usually means is that they’ve seen others doing it and assume it works. Is that […]
? ? ? ? ?Adventures In Programming, My Experience With RentACoder.com
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Yesterday I lost several hundred dollars. How? I spent all my time trying to fix a WordPress Plugin (that’s fantastic) but didn’t work on about 80% of WordPress blogs. It started out when I hired a programmer on RentACoder.com. He was extremely helpful and made suggestions to improve the plugin. He even checked in nightly […]
? ? ? ? ?WOAH! What The Freck Did They Say?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Yesterday’s post on banning refunders got several positive responses. It also got some serious criticism. Mostly from an Internet marketing forum (where it’s to be expected). Some of these people were outright angry with me. Let’s see what they had to say. Looks like you’re another Brausch disciple with this attitude towards customers: “Just give […]
? ? ? ? ?How To Fix Variable Mistakes In Muvar
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Derrick asked a question about Muvar in a comment… How do you edit a variable (if you’re not using it as the basis for a new version)? If I make a formatting mistake and don’t notice it before hitting ‘Add It’, the only way I’ve found to correct the error is by adding a new variable […]
? ? ? ? ?The Secret To Selling Anything On The Internet
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?If you’re trying to sell anything online, copywriting is important. Have you ever paid to send visitors to a webpage hoping to collect a truckload of sales… …only to be disappointed when you didn’t even get one. That happens a lot to many Internet Business owners. And poor copywriting is often the bad guy. You […]
? ? ? ? ?He Told A Public Forum My Headline Was Worthless
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Should I be ashamed to call myself a copywriter? Here’s the story… I left a link to one of my squeeze pages in my signature at a popular web forum. Since I was giving advice on copywriting, someone who checked out the page and didn’t like what he saw decided to post a review of […]
? ? ? ? ?How To Stop Them From Skimming
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Many visitors will skim through your copy without reading all of it. In fact, most probably won’t read every word. Some readers will skim most every section and STILL buy. But skimming points to one thing… that your reader may be getting ready to leave. Here are 3 methods for latching them back into the […]
? ? ? ? ?How To Handle Refunders… Ban Them!
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?I think I’m a great customer. If I do say so myself (and apparently I do). I’ve been buying information products for at least 7 years. And I can’t recall even one time asking for a refund. Even when it turns out I already know much of the content inside the report… Even the time […]
? ? ? ? ?New Music Pick
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Wanted to let you guys know about some new music I’ve been listening to. I’ve told you before that I like to listen to mellow music when I write copy… because it doesn’t distract me but keeps me in an upbeat mood. Well Brandi Carlile had an iTunes single of the week not too long […]
? ? ? ? ?Internet Thieves Suck
? ? ? ? ? ? ? ? ? ? ? ? ? ? ?I recently noticed a web forum where people were giving away access information to some of my products. I did it by setting up a Google Alert for the URL to my thank you page. A Google Alert allows you to tell Google to send you an email whenever they find a certain word, phrase, […]
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