Michel Fortin Recommends Testing Big

 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:

When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.

But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, create interest, increase desire and drive action are elements I want to test.

For example, when it comes to attention, think of the things that help stop people from scanning/surfing, and forces them to start reading. From headlines to pictures, from pop-ups to video, from different colored backgrounds to different colored headlines.

This entry was posted in Business Tips, Copywriting Tips, Internet Advertising Tips, Multivariate Testing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

Parse error: syntax error, unexpected '++' (T_INC) in /home/customer/www/stephensblog.com/public_html/wp-content/themes/stellar/comments.php on line 25