Category Archives: Copywriting Resources

My Copywriting Questionnaire, Question #7

By Stephen Dean | Published December 22, 2008

What do beginning copywriter’s forget to think about that can destroy their online sales? Where the visitor is coming from! Question #7 from my copywriting questionnaire is… “7) a. Where is your traffic coming from? (Please be very specific) “b. If you’re targeting specific keywords, what are they?” How is the client planning on getting […]

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I Got To Interview Ryan Healy!

By Stephen Dean | Published December 18, 2008

That was a close one. Remember when I lost all my blog posts last month? Well I tried to get as many of the valuable posts back as I could from Google’s cache. One post that I didn’t find the first time around was an awesome interview I did with Ryan Healy. I was reminded […]

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My Copywriting Questionnaire, Questions #4, #5 and #6

By Stephen Dean | Published December 17, 2008

Ever seen the spy movie “Cloak and Dagger” with Henry Thomas? Great movie, one of my favorites from my childhood. Sometimes when I call my sister’s cell phone and she answers, I shout, “Lady Ace, Lady Ace, Come in Lady Ace!” Guess you had to see it… …in any case. I bring it up because […]

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My Copywriting Questionnaire, Questions #2 and #3

By Stephen Dean | Published December 16, 2008

When writing copy, you’re not selling a product/service so much as you’re selling a solution.  A solution that solves a problem or fulfills a desire. So instead of asking something silly like, “What’s your product?”, I ask about the major benefit.  And that’s question #2 on my questionnaire: “2) In one or two sentences only, […]

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My Copywriting Questionnaire, Question #1

By Stephen Dean | Published December 15, 2008

The sales letter was good.  It was more than good, it rocked. Michel Fortin was my copywriting coach at the time, he didn’t have anything to add.  It was ready to give to the client. The client was a big name guru you’ve probably heard of. And he hated it.  He changed it quite a […]

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Copywriting Q&A Answer Time

By Stephen Dean | Published December 10, 2008

1. What are all the variables you test for in headlines? Interesting question! When testing headlines I test the format and then usually wildly different text. For example I don’t want to test “Discover The Secret To Losing Weight” against “How To Lose Weight.” While that may be a valid test, you’re more likely to […]

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Warning: Scantily Clad Women

By Stephen Dean | Published December 10, 2008

Warning: The link below contains images of scantily clad women, sexual messages and dozens of free lessons in effective headline writing. Click at your own risk and reward: http://www.magazine-agent.com/cosmopolitan/covers

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How To Write A Great, Risk Reducing Guarantee

By Stephen Dean | Published December 10, 2008

Here’s 3 great links for discovering how to write a risk reducing guarantee… Give Your Guarantees Teeth And Eat Filet Mignon More Often An Irresistible Guarantee: Overcoming Your Prospect’s Final Reservations Risk-Reversal’s Role Reversal

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Free A/B Split Test Software

By Stephen Dean | Published November 19, 2008

I gave away a free gift a couple days ago to anyone who was on my list. But did you know that I automatically give anyone who signs up for the announcement list on the right access to my Split Test software? You can read more about the software here… http://www.easysplittest.com

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Recommended Copywriting Book: Maria Veloso

By Stephen Dean | Published November 19, 2008

I purchased “Web Copy That Sells” by Maria Veloso before I moved, but just started reading it last night. It was recommended to me by my copy coach, Michel Fortin. I’ve only read the first chapter, but I already picked a few tips (that made it into the copy I was working on today). I’ll […]

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