Awesome Copywriting Advice From Michel Fortin

My favorite excerpt from this blog entry:

The biggest error that most people commit when they write copy is that they try to be clever, trying to ‘WOW’ people with every sentence.

Check it out: http://blog.onecoach.com/2008/12/09/how-to-sell-in-print-the-secret-of-writing-killer-copy/

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