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Monthly Archives: December 2008

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Do You Know What Type Of Copywriter Scares Me?

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You know what kind of copywriter scares me? One that doesn’t ask any questions.   Before I start a project there are 10 questions I ALWAYS have answered before I start.  And over the next few weeks I’m going to be writing about these questions and why I think they’re so important. I’ll probably address […]

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? ? ? ? ? ? Posted in Copywriting Heads Up ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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While Away The Hackers Will Play…

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I stepped away from the computer for the last month and change.  Needed a break.  And just about everything that could go wrong did go wrong. The credit card I had on file had expired and wasn’t rebilling.  I lost a pretty important domain in my business.  I’d been planning on ditching the domain soon, […]

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? ? ? ? ? ? Posted in Housekeeping ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 5 Comments ? ? ? ? ? ? ? ? ? ? ?
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The Argument Between My Sister And I Required Mediation

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You may know my sister, Rebecca at MissCopy.com. I’ve mentored her as she’s become a copywriter. Well, sometimes she tries to tell me, the TEACHER, that I’m wrong! This particular argument required Michel Fortin to step in and break it up. Here’s my question to Michel and his response… My Question: My sister and I have been arguing about […]

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? ? ? ? ? ? Posted in Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on The Argument Between My Sister And I Required Mediation ? ? ? ? ? ? ? ? ? ? ?
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B.S. Excuses For Not Using Scarcity In Your Copy

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Whenever I get a new client I send out a questionnaire to find out more about the product, the offer and the market. And one of the questions asks how the client wants to limit the offer… Scarcity of time, quantity or the offer. You should see the excuses I sometimes see for not limiting the offer. […]

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? ? ? ? ? ? Posted in Housekeeping ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Killer Advice From Michel Fortin…

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Michel Fortin has answered Edward’s question! Here it is… Question: “How do you get inside the head of the prospect?” And I’ll try and make it more specific by saying, what’s a quick overview of your methodology for discovering the conversation in the prospect’s mind? I just posted a blog post today, “How to Target Your […]

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? ? ? ? ? ? Posted in Business Tips, Copywriting Tips, Internet Advertising Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Killer Advice From Michel Fortin… ? ? ? ? ? ? ? ? ? ? ?
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The Power Of Deadlines…

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My sister stayed with me last week to work on copywriting 1v1. I watched her as she wrote copy and noticed that she was doing several things to make things harder for her. She was… using the backspace key WAY too much, constantly deleting her progress because in her words, “It wasn’t good.” staring at the screen wondering […]

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? ? ? ? ? ? Posted in Business Tips, Tips For Doers ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 1 Comment ? ? ? ? ? ? ? ? ? ? ?
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Powerful Tools For Getting To Know Your Target Market…

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One lesson I learned the hard way about writing copy is… you MUST know your market. And I’m still getting better at joining the “conversation in their mind.” Lately I’ve been testing different techniques for researching what’s going on inside the ideal customer’s head. And I’ll share a couple with you even though I planned […]

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? ? ? ? ? ? Posted in Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Powerful Tools For Getting To Know Your Target Market… ? ? ? ? ? ? ? ? ? ? ?
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How To Find A Quality Domain Name For Your Site.

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Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time. So I wanted to share with you how I, as a copywriter, find the perfect domain name. You know that “Save The World” project me and “Madison” […]

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? ? ? ? ? ? Posted in Business Tips, Internet Advertising Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? 2 Comments ? ? ? ? ? ? ? ? ? ? ?
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Why English Majors Write Terrible Copy

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Back in my school days, I often got marked down for not using proper grammar. It started in high school, but College was even worse. Not because of higher standards, but because my English Professors were usually angry that their novels weren’t getting published and took it out on the students. Some of the things […]

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? ? ? ? ? ? Posted in Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on Why English Majors Write Terrible Copy ? ? ? ? ? ? ? ? ? ? ?
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When Saying Nothing Converts Best…

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James Brausch recommends testing each paragraph of your copy vs. a blank variable. This will help to see which paragraphs help to make the sale and which hurt. This can be difficult with traditional sales letters, but it’s very easy to do with bullets. I’m testing bullets right now on one campaign. For the test I […]

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? ? ? ? ? ? Posted in Copywriting Tips, Multivariate Testing ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Comments Off on When Saying Nothing Converts Best… ? ? ? ? ? ? ? ? ? ? ?
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